Second Chance Animal Services Reaches GuideStar Platinum
Nonprofit Attains Top Level for Transparency
Second Chance Animal Services announced it has earned the Platinum GuideStar Nonprofit Profile Seal of Transparency, the highest level of recognition offered by GuideStar, the world’s largest source of nonprofit information. By sharing metrics that highlight progress Second Chance is making toward its mission, the organization is helping donors move beyond simplistic ways of nonprofit evaluation such as overhead ratios.
"In accordance with our long-held belief in being transparent about our work,” said Director Sheryl Blancato, “we are excited to convey our organization’s results in a user-friendly and highly visual manner. By updating our GuideStar Nonprofit Profile to the Platinum level, we can now easily share a wealth of up-to-date organizational metrics with our supporters as well as GuideStar's immense online audience, which includes donors, grantmakers, our peers, and the media."
To reach the Platinum level, Second Chance added extensive information to its Nonprofit Profile on GuideStar: basic contact and organizational information; in-depth financial information; qualitative information about goals, strategies, and capabilities; and quantitative information about results and progress toward its mission. By taking the time to provide this information, Second Chance has demonstrated its commitment to transparency and to giving donors and funders meaningful data to evaluate the organization.
“Our donors are important partners in all of the work we do. They make helping pets in need possible every day, and it’s important to share our accomplishments so donors can make an informed decision on where their charitable gifts can make the greatest impact. I encourage you to visit our profile on GuideStar to see what we're all about," added Blancato. “We’re thrilled that our GuideStar Platinum Nonprofit Profile and its associated benefits help us better communicate our organization’s exciting initiatives at a global scale."