Vote Team Second Chance to Help Us Win Up to $20,000
A Dozen “Second Chance Alums” Rank Top 10 in National Contest
Huge potential prize for Second Chance Animal Services
A large-scale, nationwide contest could give some locally rescued dogs and cats a chance at TV stardom, while offering Second Chance Animal Services a shot at national recognition and donations of up to $20,000 to help fund the animal welfare programs that help 64,000+ New England animals each year.
The Pet Lover’s Choice awards, sponsored by national animal charity Best Friends Animal Society, was designed as the “pet version” of the very popular Teen Choice Awards, which ran from 1999-2019. Voting is open to the public and began in November 2025. Two separate rounds of voting have been slated, with the first having concluded in late February. A star-studded, televised ceremony revealing the winners is slated to air nationally in Spring, 2026.
The contest allows for public voting. Many pets affiliated with Second Chance made it through the very competitive first round, with a dozen currently ranked in the top ten nationally in their respective groups. Each pet contestant could win his or her family huge prizes, including $10,000 cash and a free all-expenses trip to the ceremony in Los Angeles. Winning pets are even invited to the ceremony itself, if they are crowd-tolerant and up for the red-carpet experience.
Pets currently in the running include Roxie, a dog who spent 2+ years in the Second Chance adoption center before being adopted by the volunteer who’d fallen in love with her years prior. Due to his rental apartment’s ban on pets, the smitten volunteer was unable to adopt Roxie until he could purchase a house “for her.” When he was finally able to purchase a home, he adopted her on the very day he closed. The happy story was featured in People Magazine in 2025 and as of press time, the 9-year-old mutt has been alternating between the #1 and #2 spots in the contest’s ultra-competitive Best Rescue Pet category. The public can vote for Roxie here
Adorable Lola is currently ranked #1 in the Cutest Dog category. Lola was one of 26 purebred golden retrievers rescued by Second Chance in late summer of 2025 from an unscrupulous “backyard breeder” who later faced criminal charges for neglectful treatment of the puppies and parent dogs. The story was widely publicized, leading to an immense outpouring of interest from the community and the very quick adoption of all of the dogs. The public can vote for Lola here
In the Athletic Champion category is 5-year-old Sid, a mini 9-lb. terrier mix who lost a leg to a car accident. Close to death, she was abandoned at a vet clinic in rural Tennessee, and adopted in 2020. A video showing Sid at a Boston dog park, racing to fetch a squeaky ball, helped to propel her to the current #1 spot in the category. The public can vote for Sid here
Additional contestants include Phoebe, a 7-lb. mutt found as a stray dog on the streets of Boston in 2018. Today, she has a huge wardrobe of coats, dresses and even hats, as demonstrated by her contest photos. Described as a “born supermodel,” she is currently ranked #1 in the Most Fashionable category. The public can vote for Phoebe here
Additional dogs in the contest’s top 10 include Spencer, a certified emotional support animal and proud “mama’s boy” who is ranked at #3 in the popular Best Rescue Pet category. Adorably scruffy little Zulu is #7 in the Senior Sweetheart category and sports the grey whiskers you might expect for a lady of her age.
Performing well in the Cutest Dog category are pint-sized fashionista Gracie, currently #3, and dignified Duke, well known in his adopted hometown of Southbridge, MA, where he’s been named Duke of Southbridge. Duke is currently ranked at #5. The public can vote for Spencer here, Zulu here, Gracie here and Duke here
But it’s not just rescue dogs who are performing in the top ten in the national contest. Jovi, a stunning blue-eyed Persian cat who loves to chase paper balls, is currently ranked #5 in the Best Rescue Pet category. In the popular Cutest Cat category is Shadow, an adorable and cuddly grey and white cat currently ranked #4, Dahlia, a champion purrer who lives happily with another Second Chance rescue cat, ranked #5, and Habanero, a “spicy” kitten who loves to chase birds and follow her people around the house. The public can vote for Jovi here, Shadow here, Dahlia here, and Habanero here
Second Chance is proud of all of its affiliated entrants into this well publicized national contest, and hopeful that the rescue pets featured could even help the charity garner enough votes to win some of the prize money offered (the charity with the most votes nationwide will receive $20,000, while 16 runners up will receive $5,000 each). Friends and followers of both the individual pets and of the charity itself are encouraged to vote at the links above or below and are reminded that they may vote for as many pets as they wish, even in multiple categories, once a day, until the contest closes. Additional votes can be “purchased” by making a donation to Best Friends Animal Society.
Second Chance Animal Services Development Director Lindsay Doray was happy to see so many Second Chance pets auditioning for a red carpet experience. “It is amazing to see so many animals, with all they have been through, trying to raise money to help many more shelter pets get a new ‘leash’ on life,” she said.
It is worth noting that even if none of the Second Chance pets win, the contest is helping to publicize the types of wonderful, worthy animals up for adoption every single day at shelters around the country, including at Second Chance Animal Services’ busy adoption center in East Brookfield, MA. The adoption center is open to the public Mondays 10 – 3, Tuesdays 10 – 3, Wednesdays 10 – 3, Thursdays 10 – 3 and 5 – 7, Fridays 10 – 3, and Saturdays 10 – 4. The adoption center is closed to the public on Sundays.
Aside from its adoption center, which finds homes for an average 1,500 pets each year, the organization, founded in 2004, offers initiatives aimed at keeping animals out of shelters, including four nonprofit animal hospitals in central Massachusetts which offer low or no cost veterinary care to pet owners facing financial need. It supplies 25 food pantries with pet food, and runs programs that aim to help seniors and military vets keep their beloved companion animals at home. More information on the charity’s programs here. Animals participating in the Pet Lover’s Choice Awards can be viewed at the following links:
Dogs:
Roxie, Best Rescue Pet category
Lola, Cutest Dog category
Sid, Athletic Champion category
Phoebe, Most Fashionable category
Spencer, Best Rescue Pet category
Zulu, Senior Sweetheart category
Gracie, Cutest Dog category
Duke, Cutest Dog category
Jovi, Best Rescue Pet category
Cats:
Shadow, Cutest Cat category
Dahlia, Cutest Cat category
Habanero, Cutest Cat category
For more information on the contest itself, the public is encouraged to go to PetLoversChoiceAwards.com While the contest is now closed to additional entrants, Best Friends Animal Society has stated publicly that it intends for the contest to be an annual event.
More: BestFriends.org




Buddy arrived at Second Chance as a timid ten month old Mini Australian Shepherd who had already faced more challenges than any young dog should. He tested positive for heartworm, a preventable disease that required months of treatment and gentle care. His future was uncertain, but our team, generous supporters and one very special foster refused to give up on him.
Joey’s family faced a terrifying emergency. Their beloved pup had vomited up three rocks and was still very sick. Fearing another blockage, they rushed him to an emergency clinic—but the cost was out of reach. Desperate, they turned to Second Chance.
At just two-years-old, Toast had been through a lot in her young life. This sweet cat was surrendered to us on New Year’s Eve and was found to have a mass on her upper eyelid. Surgery was planned, but we soon discovered she was pregnant. Toast went into foster care to safely have her kitten, and once her baby was weaned, she was finally ready for the procedure.
Gwinnie is one of the sweetest souls you could ever meet, even after everything she has endured. This one year old American Staffordshire terrier mix was found by a Good Samaritan on the side of a remote road. She was weak, dangerously thin, and missing her ears due to a cruel act. It is a miracle she did not lose her hearing.
For many seniors, a beloved pet is a lifeline. Unfortunately, fixed incomes and limited transportation can make even basic veterinary care feel impossible. Without help, pets can suffer and families face heartbreaking choices they never expected to make.
Earlier this year, Second Chance stepped in to help 52 cats from a single local home, one of the largestrescues in our history. A kind hearted resident had been trying to save homeless cats but, due to medical issues, could no longer keep up. The cats were clearly loved, but they arrived unvaccinated, unfixed, and in urgent need of care.
Preventive care saves lives, but access can be a challenge for many families. That is why Second Chance brings low cost vaccine clinics directly into the communities that need them most. By meeting people where they are, we help protect pets who may not be able to reach one of our hospitals.
Some journeys take longer than others, but every pet is worth the wait. Scarlett spent more than 500 days in our care as we searched for the right home for her. Through it all, our team and volunteers never gave up on her, because at Second Chance, we are committed to giving every pet the time and care they need.
The future of animal welfare is being shaped today. At our Southbridge veterinary hospital, students from Bay Path Vocational Technical High School recently had a rare hands on opportunity to assist after an emergency C section brought seven newborn puppies into the world.
Not every second chance ends with an adoption right away. Some take time, patience, and a community that keeps believing. Loki has been with us since December 2023 and is currently our longest resident. While his journey is still in progress, our hope for him has never faded.
Ducky, a three-year-old Bulldog, came to Second Chance after being passed from family to family. Beneath her wagging tail was serious pain caused by a ruptured eye and chronic discomfort she had likely endured for far too long. Surgery to remove her eye offered her relief and a fresh start. Despite everything, Ducky remains sweet, affectionate, and eager to love. Once she heals, she will be ready to find the forever home she has always deserved.
Misty arrived just this past weekend. This one-year-old French Bulldog is nervous but incredibly gentle. She is facing multiple medical needs, including the removal of her right eye like Ducky, a spay, airway surgery to help her breathe more easily, and treatment for a severe ear infection that may require additional care. Her journey is just beginning, but she is surrounded by a team committed to giving her comfort, healing, and hope.
This year has brought an extraordinary number of pets through our doors. To have already helped over 59,000 pets is remarkable, but it is also deeply troubling how many families and shelters are struggling. We are privileged to make such an impact, but the challenges continue to grow as more pet owners face financial hardships and more shelters operate at capacity.
This historic year has also brought significant recognition for Second Chance and its impact on pets and the community. We were once again honored with multiple Best of Central Mass awards in both the Pet Grooming and Veterinarian categories. Second Chance received the Super 60 Nonprofit Award from the Springfield Regional Chamber, earned the 2025 Platinum Seal of Transparency from Candid, was awarded a four-star rating from Charity Navigator and was also named a Top Nonprofit on greatnonprofits.com.
In addition, we are so proud of our very own Dr. Lisa Nowicki who was recognized with the Massachusetts Veterinary Medical Association Merit Award for her dedication to advancing veterinary care and improving the lives of pets in need.
Our groomers see it every year – thick undercoats, early mats, and pups who start collecting snow like little four-legged magnets. While all that fluff may look cozy, tangled or impacted fur can actually prevent a dog’s coat from insulating the way nature intended.



A Fulfilled Cat Is a Healthy Cat